International Journal of Bank Marketing: Volume 28 Issue 6
Strapline:
For the financial services sector
Subject:
Table of contents
Hybrid segmentation of internet banking users
Cataldo Zuccaro, Martin SavardThe objective of this paper is to present and discuss the development of a transaction‐based model for segmenting users of internet banking. It aims to employ a random sample of…
4185
Service personal values and customer loyalty: A study of banking services in a transitional economy
Pham Ngoc Thuy, Le Nguyen HauThis paper aims to employ the concept of service personal values to predict customer satisfaction and loyalty towards banking services. It also aims to validate the three…
5339
Development of a model of price competition in the Spanish loans market
Felipe Ruiz‐Moreno, Antonio Ladrón‐de‐Guevara, Francisco Mas‐RuizThe main objective of this paper is to propose a model that allows the detection of the competitive pattern of the Spanish loans market between 1992 and 1996.
971
ISSN:
0265-2323Online date, start – end:
1983Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr Hooman Estelami