International Journal of Bank Marketing: Volume 27 Issue 6
Strapline:
For the financial services sector
Subject:
Table of contents
Customer expectations of CSR, perceived service quality and brand effect in Thai retail banking
Yaowalak Poolthong, Rujirutana MandhachitaraThis paper aims to explore how social responsibility initiatives can influence perceived service quality and brand effect from the perspective of retail banking customers in…
11732
Customer tradeoffs between key determinants of SME banking loyalty
Regan Lam, Suzan Burton, Hing‐Po LoThe purpose of this study is to demonstrate a method for estimating the tradeoffs that banking customers make between different attributes of a service, thus allowing businesses…
2764
Babbling before banking? Online communities and pre‐purchase information seeking
Sven C. Berger, Christian M. MesserschmidtThe purpose of this paper is to explain the use of online communities for information seeking in the financial products purchasing process and identify relevant usage antecedents.
2076
The social role of financial companies as a determinant of consumer behaviour
Maria del Mar Garcia de los Salmones, Andrea Perez, Ignacio Rodriguez del BosqueThe present study aims to analyze the influence of ethical and philanthropic responsibility of a financial entity on consumer behaviour. Specifically, it aims to analyze…
3825
ISSN:
0265-2323Online date, start – end:
1983Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr Hooman Estelami