International Journal of Bank Marketing: Volume 27 Issue 3
Strapline:
For the financial services sector
Subject:
Table of contents
Is branding creating shareholder wealth for banks?
Lars OhnemusThe purpose of this article is to analyse, from a shareholder perspective, the link between branding and financial performance. The paper focuses, in the European context, on…
2964
The mediating effects of brand music and waiting time updates on customers' satisfaction with a telephone service when put on‐hold
G. Peevers, F. McInnes, H. Morton, A. Matthews, M.A. JackThe purpose of this paper is to deliver empirical data comparing the effects of music with the effects of providing waiting time information on customers who are kept on hold when…
1683
Assessing the outcomes of Generation‐Y customers' loyalty
Thomas Foscht, Judith Schloffer, Cesar Maloles, Swee L. ChiaThe purpose of this paper is to examine what factors influence the satisfaction, loyalty, and behavioral intentions of the members of Generation Y with regard to their banking…
8530
International explorer expatriate survey
Jillian Dawes FarquharA survey commissioned by HSBC questioned 2,155 expatriates (expats) across four continents about the challenges that they face. This paper aims to present its findings under three…
2076
ISSN:
0265-2323Online date, start – end:
1983Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr Hooman Estelami