International Journal of Bank Marketing: Volume 26 Issue 6

Strapline:

For the financial services sector
Subject:

Table of contents

The effects of humour usage by financial advisors in sales encounters

Jasmin Bergeron, Marc‐Antoine Vachon

For many years, the financial industry has been perceived as conservative, old‐fashioned, and somewhat tedious. The purpose of this paper is to examine the effects of humour usage…

2546

The role of satisfaction and website usability in developing customer loyalty and positive word‐of‐mouth in the e‐banking services

Luis V. Casaló, Carlos Flavián, Miguel Guinalíu

Customer loyalty and positive word‐of‐mouth (WOM) have been traditionally two main goals aimed at by managers. Focusing on the online banking, the importance of these concepts is…

17166

Online banking applications and community bank performance

Ram N. Acharya, Albert Kagan, Srinivasa Rao Lingam

The purpose of this paper is to examine the impact of online banking intensity on the financial performance of community banks.

12443

Consumer resistance to internet banking: postponers, opponents and rejectors

Pekka Laukkanen, Suvi Sinkkonen, Tommi Laukkanen

The purpose of this paper is to further the understanding of innovation resistance by dividing internet banking non‐adopters into three groups based on their intentions to use the…

8950
Cover of International Journal of Bank Marketing

ISSN:

0265-2323

Online date, start – end:

1983

Copyright Holder:

Emerald Publishing Limited

Open Access:

hybrid

Editor:

  • Dr Hooman Estelami