International Journal of Bank Marketing


For the financial services sector



Table Of Contents: Volume 26 Issue 5

Investigating the drivers of internet banking adoption decision

Spiros Gounaris, Christos Koritos

The paper seeks to compare, through empirical evidence, two widely adopted models (the Technology Acceptance Model (TAM) and the Diffusion of Innovations (DoI) model) to…

Service quality measurement in the Chinese corporate banking market

Xin Guo, Angus Duff, Mario Hair

The purpose of this paper is to construct a measurement instrument to capture service quality in the Chinese corporate banking market.

Rebranding in the banking industry following mergers and acquisitions

Mary Lambkin, Laurent Muzellec

This paper aims to examine how international banking groups manage their branding in the context of successive mergers and acquisitions. It seeks to review of a number of…

What determines Turkish customers' acceptance of internet banking?

Hakan Çelik

The purpose of this article is to provide an insight into the determinants of customers' internet banking (IB) acceptance. Therefore, it attempts to address a research…



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Emerald Publishing Limited

Open access:



  • Dr Hooman Estelami