International Journal of Bank Marketing: Volume 25 Issue 4
Strapline:
For the financial services sectorTable of contents - Special Issue: Emerging perspectives on the marketing of financial services
Guest Editors: Hooman Estelami
An exploratory study of negative option marketing: good, bad or ugly?
Jane W. Licata, C.W. Von BergenThe purpose of this exploratory research is to determine the consumer's perceptions of negative option marketing (NOM) offers regarding the value and equity of the offer and…
Music, scent and time preferences for waiting lines
John McDonnellWaiting for service by customers is an important problem for many financial services marketers. The purpose of this paper is to present a new approach proposing that customer…
The adoption and usage of credit cards by urban‐affluent consumers in China
Steve Worthington, David Stewart, Xiongwen LuThe purpose of this paper is to present exploratory research into the holding and usage of credit cards by a distinct segment of the Chinese population, who are “early adopters”…
Relational benefits and customer satisfaction in retail banking
Arturo Molina, David Martín‐Consuegra, Águeda EstebanThe purpose of this paper is to investigate the impact of relational benefits on customer satisfaction in retail banking. This paper presents a causal model that identifies a…
ISSN:
0265-2323Online date, start – end:
1983Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr Hooman Estelami