International Journal of Bank Marketing: Volume 25 Issue 2

Adoption of internet banking: proposition and implementation of an integrated methodology approach

José Mauro C. Hernandez, José Afonso Mazzon

This study proposes a new method to investigate adoption of new technologies and tests this method by looking into the determinants of internet banking adoption in Brazil.

An analysis of main and subsidiary credit card holding and spending

James F. Devlin, Steve Worthington, P. Gerrard

This study seeks to examine why most multiple credit cardholders have a “main” card (i.e. a card used more often than others) and “subsidiary” cards (i.e. cards used less often or…

Prediction of attitude and behavioural intentions in retail banking

Chris Baumann, Suzan Burton, Gregory Elliott, Hugo M. Kehr

This research seeks to explore the factors predicting customer loyalty in retail banking. Loyalty was measured in terms of a customer's willingness to recommend a bank and their…

Making bancassurance work: matching global power to local knowledge

Larry Norman

The paper aims to provide an examination of the concept of bancassurance – the combined selling of insurance and banking products, from the viewpoint of a leading figure within…