International Journal of Bank Marketing

Strapline:

For the financial services sector

Category:

Marketing

Table Of Contents: Volume 24 Issue 5

Customer perceived value in banking services

Juan Carlos Fandos Roig, Javier Sanchez Garcia, Miguel Angel Moliner Tena, Jaume Llorens Monzonis

The purpose of this research is to analyse the dimensionality of the concept of perceived value in the banking sector, adapting the GLOVAL scale of measurement of…

Sense of community: an exploratory study of US consumers of financial services

Martin Fraering, Michael S. Minor

The purpose of this research is to develop and test a sense of consumption community measurement scale. The concept is examined in an exploratory study in the context of…

The moderating effect of power distance on perceived interdependence and relationship quality in commercial banking

Satyabhusan Dash, Ed Bruning, Kalyan Ku Guin

The purpose of this cross‐cultural study is to examine the moderating effect of power distance on perceived interdependence and relationship quality in a bank‐corporate…

Managing multichannel coordination in retail banking: the influence of customer participation

Loïc Plé

The purpose of this research is to explore the combining of marketing and organizational literature. This paper seeks to evaluate the relationships between multichannel…

The relationship between private businesses and their banks

Martin Binks, Christine Ennew, Andy Mowlah

The purpose of this paper is to show how banks have a critical role in helping SMEs by providing investment capital that businesses need and by offering sound financial…

ISSN:

0265-2323

Online date, start – end:

1983

Copyright Holder:

Emerald Publishing Limited

Open access:

hybrid

Editor:

  • Dr Hooman Estelami