International Journal of Bank Marketing: Volume 24 Issue 1
Strapline:
For the financial services sector
Subject:
Table of contents
Analysis by paralysis: the pension purchase decision process
Tina Harrison, Kathryn Waite, Phil WhiteAttempts to understand the consumer behaviour in the context of the pension purchase process, including the decision process and factors affecting the decision.
5000
The role of time wasted in sales force attitudes and intention to quit
Fernando Jaramillo, Jay Prakash Mulki, William B. LocanderThe purpose of this study is to build on previous research on stress in sales forces to investigate the effect of perceptions of time wasted on salespersons' attitudes and…
2573
SME banking loyalty (and disloyalty): a qualitative study in Hong Kong
Regan Lam, Suzan BurtonTo investigate the extent of loyalty, and the reasons underlying banking behaviour by business customers from the small to medium enterprise (SME) sector in Hong Kong, and to…
7082
Successful new‐to‐the‐market versus “me‐too” retail financial services: The influential role of marketing, sales, EDP/systems and operations
Paulina G. Papastathopoulou, Spiros P. Gounaris, George J. AvlonitisThe purpose of this paper is to explore the role of marketing, sales, EDP/systems and operations in the ultimate success of new‐to‐the‐market vs “me‐too” retail financial services.
2773
ISSN:
0265-2323Online date, start – end:
1983Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr Hooman Estelami