Strapline:For the financial services sector
Table Of Contents: Volume 24 Issue 1
Attempts to understand the consumer behaviour in the context of the pension purchase process, including the decision process and factors affecting the decision.
The purpose of this study is to build on previous research on stress in sales forces to investigate the effect of perceptions of time wasted on salespersons' attitudes and…
To investigate the extent of loyalty, and the reasons underlying banking behaviour by business customers from the small to medium enterprise (SME) sector in Hong Kong, and…
Successful new‐to‐the‐market versus “me‐too” retail financial services: The influential role of marketing, sales, EDP/systems and operationsPaulina G. Papastathopoulou, Spiros P. Gounaris, George J. Avlonitis
The purpose of this paper is to explore the role of marketing, sales, EDP/systems and operations in the ultimate success of new‐to‐the‐market vs “me‐too” retail financial services.
Online date, start – end:1983
Copyright Holder:Emerald Publishing Limited
- Dr Hooman Estelami