Strapline:For the financial services sector
Table Of Contents: Volume 23 Issue 4
Finance theory proposes that consumers require information about the risk‐return trade‐off credibility information to relieve principal‐agent conflict concerns, and…
A conceptualisation of a customer‐bank bond in the context of the twenty‐first century UK retail banking industryRizal Ahmad
This paper has two purposes. First, it is to highlight the importance of customer retention and bonding in the context of twenty‐first century banking environment. Second…
To investigate empirically the salience, and significance, of generic identity (industry‐wide identity) within the British Building Society Movement.
This research paper seeks to investigate the different types of attachment that customers develop towards retail banks.
Online date, start – end:1983
Copyright Holder:Emerald Publishing Limited
- Dr Hooman Estelami