International Journal of Bank Marketing

Strapline:

For the financial services sector

Category:

Marketing

Table Of Contents: Volume 23 Issue 2

Evaluating the design of retail financial service environments

Steve Greenland, Peter McGoldrick

Effective retail environments are crucial for customer acquisition and retention. However, the environment behaviour relationship is complex and producing the ideal design…

Measuring the quality of e‐banking portals

Hans H. Bauer, Maik Hammerschmidt, Tomas Falk

In the internet economy, the business model of web portals has spread rapidly over the last few years. Despite this, there have been very few scholarly investigations into…

The relationship between consumer innovativeness, personal characteristics, and online banking adoption

Walfried M. Lassar, Chris Manolis, Sharon S. Lassar

This paper explores the relationships between consumer innovativeness, self‐efficacy on the internet, internet attitudes and online banking adoption, while controlling for…

Customer acceptance of internet banking in Estonia

Kent Eriksson, Katri Kerem, Daniel Nilsson

The purpose of this paper is to study technology acceptance of internet banking in Estonia, an emerging east European economy.

ISSN:

0265-2323

Online date, start – end:

1983

Copyright Holder:

Emerald Publishing Limited

Open access:

hybrid

Editor:

  • Dr Hooman Estelami