International Journal of Bank Marketing: Volume 22 Issue 7
Strapline:
For the financial services sector
Subject:
Table of contents
Managing and implementing simultaneous transaction and relationship marketing
Susan Walsh, Audrey Gilmore, David CarsonThere is growing acknowledgement that companies are engaging in both transaction‐ and relationship‐marketing activity. However, apart from a small body of work, little…
12646
In search of the Internet‐banking customer: Exploring the use of decision styles
Mark DurkinThe focus on new technologies in service situations is growing and is of particular importance in financial‐services contexts. It is argued that there is mutuality of benefit for…
5910
Impersonalisation of electronic money: implications for bank marketing
Supriya SinghThis paper examines the mismatch between the impersonality of electronic money on the one hand and Australian customers’ desire to have a personal banking relationship on the…
4182
From relationships to experiences in retail financial services
Deirdre O'Loughlin, Isabelle Szmigin, Peter TurnbullThis study investigates the nature of customer‐supplier interaction that currently exists within Irish retail financial services. Specifically, issues relating to the role…
4775
ISSN:
0265-2323Online date, start – end:
1983Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr Hooman Estelami