International Journal of Bank Marketing

Strapline:

For the financial services sector

Category:

Marketing

Table Of Contents: Volume 20 Issue 5

Developing relationship‐led cultures – a case study in retail banking

Hadyn Bennett, Mark G. Durkin

While the concept of relationship marketing has attracted increasing academic and practitioner attention in recent years, issues relating to the practical and context…

An analysis of choice criteria in the home loans market

James Francis Devlin

This paper presents an analysis of customer choice criteria in the home loans market in the UK. In particular, the study investigates the relative importance of choice…

The problem of time in financial services business markets: a conceptual approach

Edmund Stanley, Katherine Tyler

This paper presents a conceptual analysis of time within a business‐to‐business financial services context. No study has attempted to do this in the financial services…

ISSN:

0265-2323

Online date, start – end:

1983

Copyright Holder:

Emerald Publishing Limited

Open access:

hybrid

Editor:

  • Dr Hooman Estelami