International Journal of Bank Marketing


For the financial services sector



Table Of Contents: Volume 2 Issue 2

Foreign Banks' Competitive Challenge in Canada

Brian Metcalfe

This article considers the action of the Canadian Government in lifting its “asset ceiling” on foreign banks, and examines the challenge foreign banks pose to the…

Cash Management Services: Research Segmentation Strategies

Jerry White

Research is reported into 435 Canadian business corporations, and investigates their awareness and use of a range of banking services — in particular cash management…

A Comparison of Savings Account and Financial Asset Holdings of Bank and Savings and Loan Depositors

Frederick W. Langrehr

With the advent of numerous new types of savings accounts, the author conducted a study to determine the consumer usage of these new accounts and the relative ability of…

A Cross‐Cultural Study of Credit Card Usage Behaviours: Canadian and American Credit Card Users Contrasted

Erdener Kaynak, Ugur Yucelt

A number of insights are provided into the characteristics and attitudinal orientations of American and Canadian credit card users with indications that in both countries…

Corporate Objectives of Credit Unions in Western Australia

Terry E. Ashforth, Geoffrey N. Soutar

Research among credit unions in Western Australia is reported in which directors and managers of credit unions expressed their attitudes with regard to the corporate…



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Emerald Publishing Limited

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  • Dr Hooman Estelami