International Journal of Bank Marketing: Volume 19 Issue 7
Strapline:
For the financial services sector
Subject:
Table of contents
Acquisition patterns of products facilitating financial transactions: a cross‐national investigation
Leonard J. PaasCross‐selling is an important issue for contemporary marketing practice, as this facilitates offering the right product to the right customer. Relevant for cross‐selling of…
705
The key determinants of Internet banking service quality: a content analysis
Minjoon Jun, Shaohan CaiFocuses on the issues associated with Internet banking service quality. Customer anecdotes of critical incidents in Internet banking were content‐analyzed. Identified a total of…
21855
Electronic commerce opportunities for improving corporate customer support in banking in Greece
Dimitris Kardaras, Eleutherios PapathanassiouBanking, one of the most information intensive sectors, is an ideal domain for the successful development of e‐commerce. The present exploratory study focuses on e‐commerce…
2751
New technologies and their impact on French consumer behaviour: an investigation in the banking sector
Line Ricard, Lise Préfontaine, Maria SioufiNew information and communication technologies are constantly emerging, altering business methods, and particularly, the relationship an organization establishes with its…
2932
ISSN:
0265-2323Online date, start – end:
1983Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr Hooman Estelami