International Journal of Bank Marketing: Volume 19 Issue 5
Strapline:
For the financial services sector
Subject:
Table of contents
Customer adoption of tele‐banking technology:the case of Saudi Arabia
Aref A. Al‐Ashban, Mohammed A. BurneyCurrently, the banking industry is facing increasingly demanding customers and quickly eroding competitive edges. Recent technological breakthroughs in various areas, however…
3483
An investigation into the switching process in retail banking services
Mark Colgate, Rachel HedgeLosing customers can have a detrimental impact on a bank’s market share and profit. Despite these negative effects, few studies have sought to investigate fully the process of…
5890
New entrants in the financial services sector: the case of Kwik‐Fit insurance services
Nigel WaiteExamines Kwik‐Fit, a non‐traditional entrant in the financial services sector and analyses their entry strategy for the motor insurance market. Highlights the importance of…
2050
ISSN:
0265-2323Online date, start – end:
1983Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr Hooman Estelami