International Journal of Bank Marketing: Volume 19 Issue 3

Strapline:

For the financial services sector
Subject:

Table of contents

Singapore’s undergraduates: how they choose which bank to patronise

Philip Gerrard, J. Barton Cunningham

Undergraduates constitute an attractive segment of customers for retail banks in many countries of the world, including Singapore. This study, using a sample of Singapore’s…

3772

Bank selection criteria employed by college students in Bahrain: an empirical analysis

Mohammed Almossawi

To plan an appropriate marketing strategy for attracting new customers, commercial banks need to identify the criteria on which potential customers determine their bank selection…

8551

Interrogating SERVQUAL: a critical assessment of service quality measurement in a high street retail bank

Karin Newman

This paper presents a case study of a pioneering nationwide implementation of SERVQUAL by a major UK high street bank between 1993 and 1997 at an annual cost of one million…

10778
Cover of International Journal of Bank Marketing

ISSN:

0265-2323

Online date, start – end:

1983

Copyright Holder:

Emerald Publishing Limited

Open Access:

hybrid

Editor:

  • Dr Hooman Estelami