International Journal of Bank Marketing: Volume 18 Issue 6
Strapline:
For the financial services sector
Subject:
Table of contents
Integrating employee, customer and shareholder value through an enterprise performance model: an opportunity for financial services
Adrian Payne, Sue Holt, Pennie FrowThe concept of value in relationship marketing is a theme of increasing interest. This paper examines the concepts of employee value, customer value and shareholder value and the…
6882
Internal relationship marketing: a strategy for knowledge renewal
David BallantyneA retail banking case study published in this journal ten years ago described a method for inviting staff involvement in customer service improvement. In this article, the author…
7703
Knowledge gaps between participants in a triadic relationship
Suzanne Horne, Pete Naudé, Steve WorthingtonAims to expand the traditional view of marketing to include a wider network of actors, all of which have a role to play in executing transactions. Measurement has traditionally…
834
Pluralism in contemporary marketing practices
Adam Lindgreen, Robert Davis, Roderick J. Brodie, Margo Buchanan‐OliverOver the last decade, considerable emphasis has been placed on the importance of relationship marketing. The re‐orientation of marketing has been at the expense of the traditional…
3594
ISSN:
0265-2323Online date, start – end:
1983Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr Hooman Estelami