International Journal of Bank Marketing: Volume 18 Issue 1
Strapline:
For the financial services sector
Subject:
Table of contents
Innovation in medium‐sized insurance companies: how marketing adds value
Axel Johne, Robert DaviesCompanies under threat can call upon three main types of innovation. First, market innovation – improving the mix of markets served. Second, product innovation – improving the mix…
4535
An exposition of consumer behaviour in the financial services industry
Antony Beckett, Paul Hewer, Barry HowcroftDeregulation and the emergence of new forms of technology have created highly competitive market conditions which have had a critical impact upon consumer behaviour. Bank…
14405
Marketing communications and product performance: innovative vs non‐innovative new retail financial products
George J. Avlonitis, Paulina PapastathopoulouReports the results of a research project into the marketing communications tools used during the launching of 100 new retail financial products – 58 non‐innovative and 42…
5412
Charities’ bankers: an analysis of UK market shares
Christopher J. Cowton, Julie Drake, Paul ThompsonWhether from a desire to be seen to be socially responsible, in pursuit of perceived profit opportunities, or as a reaction to increased professionalism on the part of charities…
2128
ISSN:
0265-2323Online date, start – end:
1983Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr Hooman Estelami