International Journal of Bank Marketing: Volume 17 Issue 6
Strapline:
For the financial services sector
Subject:
Table of contents
Bank marketing and information technology: a historical analysis of the post‐1970 period
Mark R. NelsonRetail banking in the USA is an industry in crisis. This message is repeated from the pages of industry journals to the annals of academic literature. Based on historical analysis…
2563
Corporate customer behaviour towards financial services: empirical results from the emerging market of Greece
Antreas D. Athanassopoulos, Nikos S. LabroukosExamines issues related to the behaviour of corporate customers towards financial services in Greece. Deviates from the customary empirical approaches concerning customer…
3148
Erratum
This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/08876049810219511. When citing the…
1597
Erratum
This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/10662249810231087. When citing the…
5478
ISSN:
0265-2323Online date, start – end:
1983Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr Hooman Estelami