International Journal of Bank Marketing: Volume 17 Issue 3
Strapline:
For the financial services sector
Subject:
Table of contents
Marketing financial services to businesses: a critical review and research agenda
Katherine Tyler, Edmund StanleyReviews the existing literature on the marketing of financial services to businesses. There are three principal aims: to anatomise differences within the literature in conclusion…
2205
Service quality in the banking industry: an assessment in a developing economy
Madhukar G. Angur, Rajan Nataraajan, John S. JaheraExamines the applicability of alternative measures of service quality in the developing economy of India and assesses related issues in that context. Based on data gathered from…
9100
Employee commitment in retail banking: identifying and exploring hidden dangers
Mark Durkin, Hadyn BennettThrough literature review and empirical research conducted with employees of a large retail bank, three different types of employee commitment (internalised commitment…
3909
Islamic banking: a study of customer satisfaction and preferences in Jordan
Kamal Naser, Ahmad Jamal, Khalid Al‐KhatibThe Islamic banking system is gaining momentum. Many international conventional banks have started to open branches which operate in accordance with the Islamic Shariah principles…
20053
ISSN:
0265-2323Online date, start – end:
1983Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr Hooman Estelami