International Journal of Bank Marketing: Volume 16 Issue 4

Banks, retailers and their customers: a relationship marketing perspective

Mark Colgate, Nicholas Alexander

As retail organisations offer financial services to their customers at an increasing rate, this paper uses the emerging relationship marketing paradigm to gain strategic insights…

Strategic dimensions of correspondent banking

Tony Naughton, Leslie Soon‐Lim Chan

Correspondent banking, the provision of services by one bank to another, has been a neglected area of academic research, and literature lacks a comprehensive theoretical framework…

Virtual communities and financial services ‐ on‐line business potentials and strategic choice

Christopher Barnatt

As the user‐base of the Internet expands, on‐line “virtual communities” may have the potential to become the key customer‐infomediaries, social forums, and trading arenas, of the…

Trust, ethics and relationship satisfaction

David Bejou, Christine T. Ennew, Adrian Palmer

The development of effective customer relationships is increasingly recognised as an important component of marketing strategies, particularly in the case of service industries…