International Journal of Bank Marketing: Volume 15 Issue 5
Strapline:
For the financial services sector
Subject:
Table of contents
Managing the image of your bank: the glue that binds
R.M. WorcesterBanking in Britain has suffered a crisis of identity in recent years. The British public’s favourable attitude towards the British clearing banks has declined along with a…
2998
Breaking the monolithic mould
Ian MorisonExplores the implications of Midland Bank’s attempts in the mid‐1980s to adopt an endorsed corporate identity strategy and to brand its personal financial services. Sets out the…
1220
The culture of the branch team and its impact on service delivery and corporate identity
Alan WilsonThe behaviour and attitudes of staff are a key input to a service organization’s identity. However, the quality and effectiveness of service delivery personnel in the retail…
2220
Corporate identity and private banking: a review and case study
John M.T. Balmer, Snorre StotvigProvides an introduction to corporate identity management; gives an overview of the private banking sector both in the UK and overseas and, using a case study focusing on the…
6191
ISSN:
0265-2323Online date, start – end:
1983Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr Hooman Estelami