International Journal of Bank Marketing: Volume 15 Issue 2

Strapline:

For the financial services sector
Subject:

Table of contents

Affinity credit card issuers and their relationship with their alumni affinity group partners

Steve Worthington

Examines the relationship between the financial institution that issues the affinity credit card and one of the recognized affinity groups on whose behalf the card is issued, the…

1121

The relative importance of ethical and environmental screening: implications for the marketing of ethical investment funds

Bodo B. Schlegelmilch

Ethical investment funds are among the fastest growing investment vehicles in the UK. Explores some of the environmental changes leading to the popularity of these funds and…

3432

Consultative selling in financial services: an observational study of the mortgage mediation process

Theo M.M. Verhallen, Harriette Greve, Ruud Th. Frambach

Notes that the literature on personal selling and advising on services stresses the importance of analysing the actual client‐adviser interaction process. Explores this process of…

1493

Strategic responses to change in retail banking in the UK

John Trethowan, Gerry Scullion

Notes how deregulation in the banking industry has increased levels of competition in what was a highly protected sector. This increase in competition made demands on banks to…

5117
Cover of International Journal of Bank Marketing

ISSN:

0265-2323

Online date, start – end:

1983

Copyright Holder:

Emerald Publishing Limited

Open Access:

hybrid

Editor:

  • Dr Hooman Estelami