International Journal of Bank Marketing: Volume 13 Issue 1
Strapline:
For the financial services sector
Subject:
Table of contents
Strategic benchmarking:: innovation practices in financial institutions
Stephen A.W. DrewFinancial firms often attempt to benchmark competitors or relatedservice industries to improve new product development (NPD) and otherkey business processes. Although much has…
4147
The profitability of bancassurance for European banks
Göran BergendahlDevelops principles for banks that want to evaluate thedistribution of life insurance as well as non‐life insurance productsand identifies key factors for profitability. Analyses…
4264
Marketing strategies of offices of foreign banks in the changing US financial markets
Charles W. Hultman, L. Randolph McGeeUS money and capital markets have changed dramatically over thepast 25 years. Despite the change and uncertainty, lending activities ofbranches and agencies continued to expand in…
1125
Executive forum: the prospects and challenges facing GCC banks and future policy directions and strategies
Biswa N. BhattacharyayThe banking and financial sector of the Arab Gulf region ischaracterized by deregulation, globalization, product innovation,developments in technology and increasing competition…
1877
ISSN:
0265-2323Online date, start – end:
1983Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr Hooman Estelami