International Journal of Bank Marketing: Volume 12 Issue 6
Strapline:
For the financial services sector
Subject:
Table of contents
Finance for Small and Medium‐sized Enterprises: Information and the Income Gearing Challenge
Pamela Edwards, Peter W. TurnbullFinance for longer‐term investment continues to be identified as aproblem in the small and medium‐sized enterprise market. Recently thefinance gap has been attributed to the use…
3306
Developing an Instrument to Measure Customer Service Quality in Branch Banking
Necmi Kemal AvkiranA 17‐item scale emerges following the study to develop an instrument formeasuring customer service quality at trading bank branches, with afocus on retail banking. The conceptual…
7147
Promoting Financial Services with Glittering Prizes
Sue Peattie, Ken PeattieThere appears to be a common misconception within financial servicesmarketing that the field of sales promotion is somehow irrelevant.Demonstrates that although some sales…
1911
Credit Card Development Strategies for the Youth Market: The Use of Conjoint Analysis
Ali Kara, Erdener Kaynak, Orsay KucukemirogluIn the light of increased competition and introduction of advancedtechnologies into financial service sectors, financial institutions feltthe need to apply marketing concepts and…
4683
ISSN:
0265-2323Online date, start – end:
1983Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr Hooman Estelami