International Journal of Bank Marketing: Volume 12 Issue 4

Strapline:

For the financial services sector
Subject:

Table of contents

Service Quality: : Students′ Assessment of Banks and Building Societies

Barbara R. Lewis, Jayne Orledge, Vincent‐Wayne Mitchell

Investigates service quality in the student market for financialservices. Reports empirical work in which students′ attitudes towardsthe service provided by their banks and…

3029

Credit Card Possession and Other Payment Systems: Use Patterns among Asian and Hispanic Consumers

Nejdet Delener, Herbert Katzenstein

Explores the socioeconomic and demographic characteristics of Asian andHispanic credit card holders. Outlines a conceptualization of therelationships between alternative payment…

2157

Distribution of Life Assurance and Investment Products: The Scottish Mutual Life Assurance Industry

Angus W. Laing

The Financial Services Act (FSA) has had a major impact on thedistribution strategies of life assurance companies in Britain. Inparticular it has led to a shift away from reliance…

818

The Fuzzy Industry Maturity Grid (FIMG): Its Application to the Singapore Banking Industry

Poh Huat Tay, Seow Eng Ong

Introduces the Fuzzy Industry Maturity Grid as an extension of theIndustry Maturity Grid for diagnosing an industry, to identifyfast‐growing sectors and to map out growth…

1335
Cover of International Journal of Bank Marketing

ISSN:

0265-2323

Online date, start – end:

1983

Copyright Holder:

Emerald Publishing Limited

Open Access:

hybrid

Editor:

  • Dr Hooman Estelami