International Journal of Bank Marketing: Volume 11 Issue 4

Strapline:

For the financial services sector
Subject:

Table of contents

International Journal of Bank Marketing

This section contains a range of topics from diverse, international, primary journals, including: an evaluation of PR effectiveness; a look at total quality management at…

Cover of International Journal of Bank Marketing

ISSN:

0265-2323

Online date, start – end:

1983

Copyright Holder:

Emerald Publishing Limited

Open Access:

hybrid

Editor:

  • Dr Hooman Estelami