International Journal of Bank Marketing: Volume 10 Issue 3

Strategy and Structure in Bank Advertising: An Empirical Test

Henry A. Laskey, Bruce Seaton, J.A.F. Nicholls

Reports on the results of an empirical test to evaluate theeffectiveness of alternate forms of bank advertising, the alternativeforms of which differ in terms of main message…

Biases in Appraising Creditworthiness

Bala Shanmugam, Philip Bourke

In the mid 1970s two psychologists, Kahneman and Tversky, isolatedthree major aspects of heuristics which induce biases in our decisions,which they termed as: (1…

ATM Banking Behaviour in Kuwait: A Consumer Survey

Awad B. El‐Haddad, Mohammad A. Almahmeed

There has been a growing interest among banks and financialinstitutions in encouraging bank customers to use automatic tellermachines (ATMs). This study attempts to identify…

Strategic Responses to Environmental Turbulence

Des Thwaites, Keith Glaister

To succeed in an industry an organization must select a mode ofstrategic behaviour which matches the levels of environmentalturbulence, and develop a resource capability which…