International Journal of Bank Marketing


For the financial services sector



Table Of Contents: Volume 10 Issue 1

Bank and Product Selection: Hong Kong

Erdener Kaynak, Orsay Kucukemiroglu

Examines an empirical study by questionnaire survey to determinethe importance of selected patronage factors used by 106 Hong Kongconsumers in choosing domestic and…

Positive Word‐of‐Mouth: Customer Satisfaction and Buyer Behaviour

K.M. File, R.A. Prince

Bank marketers are making considerable efforts to increase thesatisfaction of their commercial customers because satisfied customersare known to display higher levels of…

A Return to Managing Customer Relationships

David A.J. Axson

Argues the need for banks to re‐create the “relationshipbanker”. Over the last 20 years development has been in makingacquisitions, centralization and specialization in…

The Problem of Risk Management in Banking in Oil‐rich Gulf Economies

John R. Presley

Examines the impact of the oil recession on the viability of pastbanking business and its implications for the future loan portfolio ofthe commercial banks. Concludes that…



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Emerald Publishing Limited

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  • Dr Hooman Estelami