Table of contents
Redefining the Strategic Competitive Unit: Towards a New Global Marketing Paradigm?
Ronald L. Schill, David N. McArthurIntroduces a decision framework for making strategic competitivechoices beyond the product‐brand, business unit, or corporate levels ofanalysis. It adds a fourth dimension: the…
391
The Economic Community of West African States: Status, Problems and Prospects for Change
Thomas V. GreerThe Economic Community of West African States (EOWAS) is a majorattempt by 16 lesser developed countries (LDCs) to gain economicadvantages through regional co‐operation and to…
326
Effects of Government Export Policies on Turkish Export Trading Companies
I. Atilla Dicle, Ulku DicleExplores the effects of some major changes in the officialgovernment export policies in Turkey. Special emphasis is placed onexport incentives, management strategies and…
500
Attitude‐behaviour Inconsistency in Exporting
Abdolreza EshghiFocuses on the relationship between managerialattitudes towardsexporting and exporting behaviour. A basic premiss is that the widelyheld assumption of a positive relationship…
647
ISSN:
0265-1335Online date, start – end:
1983Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Professor John Cadogan