Table of contents
Picking Winners: Solving an Industrial Policy Problem with a Sustainable Growth Model
Lance P. Jarvis, Edward J. Mayo, Paul M. LaneSustainable growth indicates how rapidly sales can increase whennew assets required to support higher sales levels are financed solelythrough additions to retained earnings and…
Emerging Marketing Strategies in a Changing Macroeconomic Environment: A Commentary
Jagdish N. ShethSpeculates on the implications for marketing strategies of theforces at work in the macroeconomic environment. Aggregates these intofour: regional integration, technology…
Managing Marketing during Stagflation in Yugoslavia
Avraham ShamaCentres on the impact of stagflation on marketing management inYugoslavia and on the responses of managers to stagflation. Based onpersonal interviews and a survey, reports that…
Macroeconomic Conditions and International Marketing Management
Sandra M. Huszagh, Fredrick W. Huszagh, Gwen F. HanksDefines the milieu in which marketing actions are shaped andimplemented, selectively surveys the knowledge base that underlies suchactions, and suggests unique research…
Marketing Practices in the Changing Philippine Macroeconomic Environment
Sandra M. Huszagh, Juanita P. Roxas, Kay L. KeckA survey of marketing executives within randomly selected, majorfirms in the Philippines investigates firms′ marketing actions inresponse to stagflation caused by the 1990 Persian…
ISSN:
0265-1335Online date, start – end:
1983Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Professor John Cadogan