Table of contents
Pricing and Financing Practices of Industrial Exporting Firms
Sharon V. Thach, Catherine N. AxinnThis article reports the findings of an investigation into pricingand financing practices of exporting firms. The research addressed therelationship between commitment to…
Using Personal Values to Define Segments in an International Tourism Market
Thomas E. MullerThis study of 429 United States pleasure visitors to Canadademonstrates that research based on personal values can be fruitfullyapplied to the segmentation of international…
Managing the Multinational Sales Force
John S. Hill, Richard R. Still, Ünal O. BoyaManaging sales forces in multinational contexts is a topic aboutwhich little empirical work has been done. This article reports theresults of a 14‐MNC, 135 subsidiary, survey of…
Multinational Advertising: Factors Influencing the Standardised vs. Specialised Approach
Barbara MuellerPrint and television advertisements for American products appearingin the USA, Germany and Japan are content analysed to explore factorsinfluencing the usage of standardised…
Combating Parallel Importing: Views of US Exporters to the Asia‐Pacific Region
Aspy P. Palia, Charles F. KeownTwenty‐nine per cent of US exporters to the Asia‐Pacific regionreported that their exclusive/sole agents were experiencing problemswith parallel imports. Nearly 41 per cent of the…
ISSN:
0265-1335Online date, start – end:
1983Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Professor John Cadogan