International Marketing Review: Volume 7 Issue 1

National Stereotypes and Product Evaluations in a Socialist Country

Nicolas Papadopoulos, Louise A. Heslop, Jozsef Beracs

This article reports on a study of Hungarian consumer attitudestowards foreign and domestic products and their origin countries. Factoranalysis of the findings indicates some…

A Note on ″Passage to India: A Marketing Perspective″

G.M. Naidu

“Passage to India”, in spite of encountering somedifficulties and limitations, could be a worthwhile endeavour. India isan attractive foreign market for Western business firms…

Passage to India: A Marketing Perspective

Vikram Sethi, Lokesh Datta, Gordon Wise

An analysis of opportunities available to US fines for marketing toIndia are presented and both direct exports and trade collaborations arediscussed. Economic growth patterns in…

Research on Eastern Europe and Soviet Marketing: Constraints, Challenges and Opportunities

Jacob Naor

There is of late a renewed interest in trade opportUnitieS with theUSSR and Eastern bloc nations. The availability and accessibility ofmarketing research on Socialist countries is…

Empirical Insights into British Countertrade with Eastern Bloc Countries

C.W. Neale, David Shipley

Countertrade is a widely prevalent mode of trading among Easternbloc nations. Countries and companies which wish to export to them cangain a strong competitive edge by…

Erratum

This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/EUM0000000001856. When citing the…