Table of contents
Effects of Individual and Product‐specific Variables on Utilising Country of Origin as a Product Quality Cue
Sevgin A. Eroglu, Karen A. MachleitThis article advances the country of origin research stream byaddressing some of the theoretical and methodological issues given aslimitations in past studies. A conceptual model…
1821
Are Exporting Firms Modifying Their Product, Pricing and Promotion Policies?
Bruce Seifert, John FordFirms in the electrical, machine tool builders, food processingequipment, and fluid power industries were surveyed concerning theirexport marketing policies. Except in promotion…
727
Manufacturer – Distributor Relationships: A Sellers′ versus Buyers′ Market Perspective
Gary L. Frazier, Sudhir H. KaleThe differences that exist in manufacturer – distributorrelationships across diverse markets and countries have been largelyignored in the marketing channels literature. A…
477
Foreign‐Trade Zones in the United States: A Longitudinal Management Perspective
T. Bettina CornwellThis article examines the issues related to US foreign‐trade zonesas perceived by the zone managers. A longitudinal study of foreign‐tradezone managers was conducted. The results…
237
ISSN:
0265-1335Online date, start – end:
1983Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Professor John Cadogan