Table of contents
Marketing Planning and Communications for Small Winemakers
Tony SpawtonMarketing planning is an often neglected subject in small wineries.This article examines why planning is essential and how a plan can beprepared. It then details how a winemaker…
Barossa Winery: Penetrating the International Market
Gordon McDougallWith the “internationalisation” of tastes amongst wineconsumers, the need to export wine has become ever more acute for wineproducers worldwide. As an example of how wine…
A Change in Packaging Purchasing in a Wines and Spirits Company
Tom CrudenThe packaging materials purchasing procedures of a wine and spiritsmanufacturing company are analysed and reviewed with respect to updatingits information gathering and…
Erratum
This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/eb017566. When citing the article, please…
Erratum
This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/eb017570. When citing the article, please…
Risks and Liquor Markets in the Far East
Nicholas StroudeSpecial risks are examined in establishing a local operation in theFar East and markets discussed for spirits and wines. Possible marketapproaches are suggested, and the author…
ISSN:
0265-1335Online date, start – end:
1983Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Professor John Cadogan