International Marketing Review: Volume 5 Issue 3

USE OF ANALYTICAL TECHNIQUES IN INTERNATIONAL MARKETING

Essam Mahmoud, Gillian Rice

The importance of analytical techniques in international marketing is illustrated. An overview of related research is given. The question is asked, “Which way will research on the…

SEGMENTING THE GLOBAL MARKET FOR INDUSTRIAL GOODS: ISSUES AND IMPLICATIONS

Ellen Day, Richard J. Fox, Sandra M. Huszagh

Although the viability of global marketing is disputed, the best opportunities for pursuing basically the same strategy across national borders are in industrial marketing…

IDENTIFYING TARGET SEGMENTS FOR FOREIGN DIRECT INVESTMENT (FDI) ATTRACTION: AN APPLICATION OF CONJOINT METHODOLOGY

Ishmael P. Akaah, Attila Yaprak

This paper illustrates how conjoint methodology can be used by recipient countries to segment the donor market for foreign direct investment (FDI), thereby enhancing the…

INVENTORY, TAXONOMY AND ASSESSMENT OF METHODS FOR INTERNATIONAL MARKET SELECTION

Nicolas Papadopoulos, Jean‐Emile Denis

This article assesses the state‐of‐the‐art on the subject of international market selection based on a comprehensive review and synthesis of the literature. It provides an…

A METHODOLOGY FOR MEASURING CONSUMER PREFERENCES IN DEVELOPING COUNTRIES

Naresh K. Malhotra

This article presents an approach for measuring consumer preferences in developing countries. The role of marketing research in developing countries and the salient factors which…

A METHOD FOR MODELLING CONSUMER PERCEPTIONS OF COUNTRY OF ORIGIN

Graham J. Hooley, David Shipley, Nathalie Krieger

The influence of country of origin on consumer attitudes and evaluations of product and service offerings is becoming increasingly important as competition in the international…