International Marketing Review: Volume 39 Issue 7

Subject:

Table of contents

Drivers or passengers? A taxonomy of multinationals’ approaches to corporate social responsibility implementation in developing markets

Veronika Tarnovskaya, Daniel Tolstoy, Sara Melén Hånell

The purpose of this study is to conduct a systematic literature review that illuminates the current state of knowledge regarding the specific approaches by which multinational…

2320

Social media and international business: views and conceptual framing

Matti Saari, Lauri Haapanen, Pia Hurmelinna-Laukkanen

The objective of this paper is to increase understanding of social media in international business context. To this end, the authors make an attempt to integrate the existing…

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Cover of International Marketing Review

ISSN:

0265-1335

Online date, start – end:

1983

Copyright Holder:

Emerald Publishing Limited

Open Access:

hybrid

Editor:

  • Professor John Cadogan