International Marketing Review: Volume 38 Issue 5

Guest editorial

Demetris Vrontis, John Hulland, Jason D. Shaw, Ajai Gaur, Michael Czinkota, Michael Christofi

A critical review of international print advertisements: evolutionary analysis, assessment and elucidations, from 1965 to 2020

Suniti Vadalkar, Gitesh Chavan, Ranjan Chaudhuri, Demetris Vrontis

Amidst the plethora of mass communication methods that technology bestowed business with, print advertisements still remain an effective and widely utilized advertising tool, and…

A bibliometric review of International Marketing Review (IMR): past, present, and future

Naveen Donthu, Satish Kumar, Debidutta Pattnaik, Neeraj Pandey

The primary objective of this endeavour is to form a retrospective overview of the International Marketing Review (IMR) and map its way forward.

Searching for a new perspective on institutional voids, networks and the internationalisation of SMEs in emerging economies: a systematic literature review

Ofer Dekel-Dachs, Marta Najda-Janoszka, Peter Stokes, Amon Simba, Shlomo Tarba

This study, a systematic review, focuses on the internationalisation of small and medium-sized enterprises (SMEs) originating in developing countries. It critically analyses…

Conflict in online consumption communities: a systematic literature review and directions for future research

Koblarp Chandrasapth, Natalia Yannopoulou, Klaus Schoefer, Tana Cristina Licsandru, Thanos Papadopoulos

The purpose of this study sets out to examine (1) how have conflicts been conceptualized and operationalized within the context of online consumption communities? (2) what are the…

Big data-driven strategic orientation in international marketing

Shahriar Akter, Md Afnan Hossain, Qiang (Steven) Lu, S.M. Riad Shams

Big data is one of the most demanding topics in contemporary marketing research. Despite its importance, the big data-based strategic orientation in international marketing is yet…

Marketing innovation and internationalization in smart city development: a systematic review, framework and research agenda

Michael Christofi, Lea Iaia, Filippo Marchesani, Francesca Masciarelli

Smart cities and their internationalization process and efforts in order to gain the competitive advantage in the international arena have received a great deal of attention by…

Cross-disciplinary issues in international marketing: a systematic literature review on international marketing and ethical issues

Sheshadri Chatterjee, Sumana Chaudhuri, Georgia Sakka, Apoorva

The purpose of this paper is to discuss the evolution of the cross-disciplinary area of ethics and international marketing and to highlight the current and future scope of…

The determinants of international new venture performance: a review and future research agenda

Sheng Huang, Yunxia Zhu, Kun Zhang, Zhenkuo Ding

The purpose of this paper is to critically review and synthesize the articles on determinants of international new venture (INV) performance to identify the research gaps in this…

International marketing studies in banking and finance: a comprehensive review and integrative framework

Enrico Battisti, Elvira Anna Graziano, Erasmia Leonidou, Ioanna Stylianou, Vijay Pereira

The purpose of this paper is to provide a comprehensive analysis of international marketing (IM) studies within the context of banking and finance (B&F), articulating its…

Three decades of export competitiveness literature: systematic review, synthesis and future research agenda

Justin Paul, Rahul Dhiman

This review has two purposes: (1) to systematically analyse the literature on export competitiveness (EC) and (2) to provide an overview of various determinants and the…