International Marketing Review: Volume 38 Issue 3

International entrepreneurship from emerging to developed markets: an institutional perspective

Nuraddeen Sani Nuhu, Martin Owens, Deirdre McQuillan

The authors explore how home and host market institutions impact emerging market (EM) international entrepreneurship (IE) into developed markets.

The antecedents and consequences of exporting cultural products

Chih-Pin Lin, Tse-Ping Dong

Although recent models of place branding have proposed culture as a crucial element in establishing a strong place or nation brand, the way in which cultural products influence…

The impact of country of origin on consumers' pricing judgments in ecommerce settings

Emi Moriuchi

The purpose of this paper is to assess the impact of country-of-origin (COO) cues and pricing perspective based on the third-party seller's name, intermediary, on consumers'…

Resource indivisibility, lumpy costs and the multinationality–performance relationship

Ohad Ref, Itzhak Gnizy

The relationship between multinationality and firm performance is a central issue in the international marketing and business literatures. Predominantly, this body of research has…

Intermediary resources and export venture performance under different export channel structures

Ryuta Ishii

The literature on export channels suggests that intermediary resources, namely intermediary competence and availability, are critical for export success. However, little is known…

Serendipitous opportunities, entry strategy and knowledge in firms' foreign market entry

Mikael Hilmersson, Martin Johanson, Heléne Lundberg, Stylianos Papaioannou

Few researchers and even fewer practitioners would deny that serendipitous events play a central role in the growth process of firms. However, most international marketing models…

Export activity, R&D investment, and foreign ownership: does it matter for productivity?

Carlos M.P. Sousa, Ji Yan, Emanuel Gomes, Jorge Lengler

The paper examines the impact of export activity on productivity and how this effect is moderated by R&D investment and foreign ownership.