International Marketing Review: Volume 37 Issue 6

The psychology of consumer ethnocentrism and cosmopolitanism: a five-country study of values, moral foundations, gender identities and consumer orientations

Melvin Prince, Attila Yaprak, Mark Cleveland, Mark A.P. Davies, Alexander Josiassen, Andrea Nechtelberger, Martin Nechtelberger, Dayananda Palihawadana, Walter Renner, Sona Chovanova Supekova, Sylvia Von Wallpach

The purpose of this paper is to examine the extent to which personal values, moral foundations and gender-role identities affect, in sequence, consumers' constructions of their…

Cross-national roles of perceived reputation dimensions for MNCs

Bernhard Swoboda, Nadine Batton

Extending the holistic research on corporate reputation (CR), the authors examine whether and how single CR dimensions affect consumers' intentional loyalty toward multinational…

What entrepreneurs do? Entrepreneurial action guided by entrepreneurial opportunities and entrepreneurial learning in early internationalising firms

Shingairai Grace Masango, Paul Lassalle

There is a growing interest in exploring the interface between international marketing and entrepreneurial opportunities. This paper contributes by defining and elucidating…

Explaining alternative termination modes of international joint ventures

Palitha Konara, Zita Stone, Alex Mohr

The authors combine options logic with transaction cost economics to explain why firms maintain, divest or buy out their international joint ventures (IJVs). It is suggested that…

Collaboration between East and West: influence of consumer dialectical self on attitude towards co-brand personality traits

Weisha Wang, Cheng-Hao Steve Chen, Bang Nguyen, Paurav Shukla

With rising globalization, Western and Eastern brands are increasingly collaborating and co-branding. Drawing on the theory of dialectical self that captures the degree of…

Giving a fish or teaching to fish? Exploring the effects of home-country governmental support on foreign exit decisions

Qun Tan, Carlos M.P. Sousa

To help firms with their international operations, governments often create policies and support mechanisms, but its influence on the firm's exit decision has so far been ignored…