International Marketing Review

Category:

Marketing

Table Of Contents: Volume 36 Issue 1

Coping with uncertainty in the internationalisation strategy

Giovanna Magnani, Antonella Zucchella

The purpose of this paper is to explore uncertainty-coping strategic actions in the internationalisation strategy of entrepreneurial ventures, encompassing born…

The qualitative case research in international entrepreneurship: a state of the art and analysis

Junzhe Ji, Emmanuella Plakoyiannaki, Pavlos Dimitratos, Shouming Chen

The purpose of this paper is to examine how qualitative case research (QCR) has been conducted in the field of international entrepreneurship (IE) in terms of…

Institutional environment and network competence in successful SME internationalisation

Lasse Torkkeli, Olli Kuivalainen, Sami Saarenketo, Kaisu Puumalainen

The purpose of this paper is to examine the impact of institutional environment on the international performance of small- and medium-sized enterprises (SMEs) and how this…

Local horizontal network membership for accelerated global market reach

Paul Ryan, Natasha Evers, Adele Smith, Svante Andersson

The purpose of this paper is to explain how some born global firms can leverage the rich social capital in their local (home country) horizontal network for accelerated…

Knowledge acquisition via internet-enabled platforms

Charmaine Glavas, Shane Mathews, Rebekah Russell-Bennett

Technology has profoundly transformed the international business environment, particularly regarding the flow of information and the way in which knowledge is acquired and…

Capitalising on knowledge from big-science centres for internationalisation

Tõnis Eerme, Niina Nummela

The purpose of this paper is to investigate how resource-constrained, knowledge-intensive firms capitalise on the knowledge from collaboration with big-science centres. It…

Managing the challenges of piggybacking into international markets

Stephen Mark Rosenbaum, Tage Koed Madsen, Henrik Johanning

The purpose of this paper is to understand the process by which piggybacking partners attempt to overcome the challenges of interfirm diversity when entering foreign markets.

ISSN:

0265-1335

Online date, start – end:

1983

Copyright Holder:

Emerald Publishing Limited

Open access:

hybrid

Editor:

  • Professor John W Cadogan