International Marketing Review: Volume 35 Issue 3

Effects of country-of-origin stereotypes on consumer responses to product-harm crises

Camilla Barbarossa, Patrick De Pelsmacker, Ingrid Moons

The purpose of this paper is to investigate “how” and “when” the stereotypes of competence and warmth, that are evoked by a foreign company’s country-of-origin (COO), affect blame…

The impact of mixed eWOM sequence on brand attitude change: cross-cultural differences

Hyun Hee Park, Jung Ok Jeon

Despite the importance of electronic word-of-mouth (eWOM) in e-commerce transactions on the global market, there is still limited understanding about the effect of eWOM sequence…

“Conspicuous consumption in the context of consumer animosity”

Villy Abraham, Abraham Reitman

The purpose of this paper is to explore the effects of consumer animosity on conspicuous consumption in two research settings: Israel and Russia. The study also examines: the…

Through the lens of self-construal: Cross-cultural variation in consumers’ appreciation of harmony in marketing visuals

Kristina Haberstroh, Ulrich R. Orth, Tatiana Bouzdine-Chameeva, Justin Cohen, Armando Maria Corsi, Roberta Crouch, Renata De Marchi

Extending research on cultural differences in aesthetic appreciation, the purpose of this paper is to show how a more interdependent self-construal, a cultural and individual…

Heterogeneity of luxury value perception: a generational comparison in China

Ling Jiang, Juan Shan

Despite the growing research regarding consumer luxury value perception and their influence on luxury consumption behavior in different cultural contexts, there is little research…

Institutional knowledge: Acquisition, assimilation and exploitation in internationalisation

Valerie A. Bell, Sarah Y. Cooper

Rarely have studies on the acquisition of knowledge in internationalisation focused on institutional knowledge. The purpose of this paper is, therefore, to investigate the…

Consumer-brand congruence and conspicuousness: an international comparison

Hector Bajac, Miguel Palacios, Elizabeth A. Minton

The purpose of this paper is to understand how congruence influences product evaluations in an international Latin culture context, as moderated by the public vs private nature of…

Distance is a Janus: an exploratory study of offshored innovation

Melanie P. Lorenz, Jack Clampit, Jase R. Ramsey

A dilemma exists in that many view offshoring as a tradeoff between cost efficiency and innovation. The purpose of this paper is to reconcile this dilemma by showing how and why…