Table of contents
Country-of-origin misclassification awareness and consumers’ behavioral intentions: Moderating roles of consumer affinity, animosity, and product knowledge
N. Meltem Cakici, Paurav ShuklaExtant research shows that consumers regularly misclassify country-of-origin (COO) associated with brands. The purpose of this paper is to examine changes in behavioral intentions…
When and how country reputation stimulates export volume
Boryana V. Dimitrova, Daniel Korschun, Yoto V. YotovThe purpose of this paper is to examine the relationship between bilateral country reputation and export volume to the country in which that reputation is held.
Extreme luxury fashion: business model and internationalization process
Simone Guercini, Matilde MilanesiThe purpose of this paper is to identify the defining characteristics of the extreme luxury fashion business model (ELFBM) and the relationship between this business model and the…
From international travelling consumer to place ambassador: Connecting place image to tourism satisfaction and post-visit intentions
Alessandro De Nisco, Nicolas Papadopoulos, Statia ElliotThe purpose of this paper is to extend international marketing theory by examining country image effects simultaneously from the perspectives of Product-Country Image (PCI)…
Comparing dimensions of national culture for secondary analysis of consumer behavior data of different countries
Marieke de MooijThe purpose of this paper is to find consumption-related similarities and differences between the three major dimensional models of national culture, to help researchers select…
ISSN:
0265-1335Online date, start – end:
1983Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Professor John Cadogan