International Marketing Review: Volume 33 Issue 6

Corruption and brand value

Chih-Pin Lin, Cheng-Min Chuang

Although multinational enterprises (MNEs) based in emerging economies arose quickly during the past decade, most of these firms lack marketing capabilities and strong brands…

Antecedents and consequences of bank reputation: a comparison of the United Kingdom and Spain

Belén Ruiz, Juan A. García, Antonio J. Revilla

The purpose of this paper is to identify the key antecedents and consequences of bank reputation and whether their relative importance varies across countries.

The relationship between brand love and actual brand performance: Evidence from an international study

Lia Zarantonello, Marcello Formisano, Silvia Grappi

The purpose of this paper is to examine the different relationship that brand love, compared with brand attitude, has with actual brand performance in a cross-national and…

An examination of the status and evolution of country image research

Irene R.R. Lu, Louise A. Heslop, D. Roland Thomas, Ernest Kwan

Country image (CI) has been one of the most studied topics in international business, marketing, and consumer behaviour of the past five decades. Nevertheless, there has been no…

The variable nature of country-to-brand association and its impact on the strength of the country-of-origin effect

Mikael Andéhn, Patrick L’Espoir Decosta

Recent research has shown that the country-of-origin (COO) effect – the influence on consumers’ attitudes and purchase behavior derived from a brand’s perceived association with a…

Experience, resources and export market performance: The pivotal role of international business network ties

Mário Henrique Ogasavara, Dirk Michael Boehe, Luciano Barin Cruz

Based on integrating learning, resource-based and social network theories, the purpose of this paper is to shed fresh light on the association between export experience and export…

The impact of national cultural values on retail structure: Evidence from the World Values Survey

Boryana V. Dimitrova, Bert Rosenbloom, Trina Larsen Andras

The purpose of this paper is to investigate the relationship between national cultural values and retail structure.