Table of contents
The determinants of export performance: a review of the literature 2006-2014
Jieke Chen, Carlos M.P. Sousa, Xinming HeThe purpose of this paper is to synthesize and evaluate recent studies on determinants of export performance.
5923
Spontaneity and international marketing performance
Anne L. Souchon, Paul Hughes, Andrew M. Farrell, Ekaterina Nemkova, João S. OliveiraThe purpose of this paper is to ascertain how today’s international marketers can perform better on the global scene by harnessing spontaneity.
3153
Influence of country image on country brand equity: application to higher education services
Ángel Herrero-Crespo, Héctor San Martín Gutiérrez, Maria del Mar Garcia-SalmonesThe purpose of this paper is to analyze how country image affects the dimensions of country brand equity (CBE) (i.e. awareness, image, perceived quality and loyalty) in the higher…
2426
Here, there and everywhere: a study of consumer centrism
Melvin Prince, Mark A.P. Davies, Mark Cleveland, Dayananda PalihawadanaA first objective is to add insight into how constructs of ethnocentrism, xenocentrism and cosmopolitanism relate to each other. Knowledge of how these constructs overlap or work…
1930
ISSN:
0265-1335Online date, start – end:
1983Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Professor John Cadogan