International Marketing Review: Volume 33 Issue 3


Table of contents - Special Issue: Advancing the international marketing research agenda with innovative methodologies

Guest Editors: Rudolf R. Sinkovics, Ruey-Jer “Bryan” Jean and Daekwan Kim

Enhancing the foundations for theorising through bibliometric mapping

Noemi Sinkovics

The “academic revolution” that has taken place over the past 50-60 years has brought about many opportunities, but also challenges, in the lives of academics. The “publish…


Applying configurational theory to build a typology of ethnocentric consumers

Sven Feurer, Elisa Baumbach, Arch G. Woodside

Individuals showing high consumer ethnocentrism (CE) prefer domestic over foreign-made products and their preferences may contribute to barriers to international market…


A critical look at the use of SEM in international business research

Nicole Franziska Richter, Rudolf R. Sinkovics, Christian M. Ringle, Christopher Schlägel

Structural equation modeling (SEM) has been widely used to examine complex research models in international business and marketing research. While the covariance-based SEM…


Testing measurement invariance of composites using partial least squares

Jörg Henseler, Christian M. Ringle, Marko Sarstedt

Research on international marketing usually involves comparing different groups of respondents. When using structural equation modeling (SEM), group comparisons can be…


Households in international marketing research: Vienna Diary Technique (VDT) as a method to investigate decision dynamics

Elfriede Penz, Erich Kirchler

The purpose of this paper is to respond to the call of alternative methodologies for studying household dynamics and aims to contribute to method development in…

Cross-country cross-survey design in international marketing research: The role of input data in multiple imputation

Sanna Sintonen, Anssi Tarkiainen, John W. Cadogan, Olli Kuivalainen, Nick Lee, Sanna Sundqvist

The purpose of this paper is to focus on the case where – by design – one needs to impute cross-country cross-survey (CCCS) data (situation typical for example among…


Assessing endogeneity issues in international marketing research

Ruey-Jer "Bryan" Jean, Ziliang Deng, Daekwan Kim, Xiaohui Yuan

Endogeneity is a potential threat to the validity of international marketing (IM) research. The purpose of this paper is to draw the attention of IM researchers to issues…

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  • Professor John Cadogan