International Marketing Review: Volume 32 Issue 5

Institutional legitimacy and norms-based CSR marketing practices: Insights from MNCs operating in a developing economy

Zaheer Khan, Yong Kyu Lew, Byung Il Park

The purpose of this corporate social responsibility (CSR) paper is to investigate specific social roles of multinational corporations (MNCs) in a developing economy, and how these…

Consumer perceptions of CSR: (how) is China different?

Ans Kolk, Willemijn van Dolen, Leiming Ma

Most studies on consumers and corporate social responsibility (CSR) have focused on Western contexts. Consequently, good insight is lacking into non-Western markets where…

The impact of CSR on consumer-corporate connection and brand loyalty: A cross cultural investigation

Byeong-Joon Moon, Lee W. Lee, Chang Hoon Oh

The purpose of this paper is to investigate the relationship among consumers’ corporate associations, consumer-corporate connection, and corporate brand loyalty, with a particular…

Local or global: Analyzing the internationalization of social responsibility of corporate foundations

Ceren Altuntas, Duygu Turker

The purpose of this paper is to explore the link between the globalization/adaptation debate and corporate foundation activity within a small subset of such foundations. In the…

MNEs’ regional headquarters and their CSR agenda in the African context

Verena Gruber, Bodo B. Schlegelmilch

Corporate social responsibility (CSR) initiatives can provide a mechanism for tapping into the vast consumer markets of developing countries. The purpose of this paper is to…

Guest editorial

Pervez N. Ghauri, Byung Il Park, Chang Hoon Oh