International Marketing Review: Volume 32 Issue 1

Antecedents of marketing integration in cross-border mergers and acquisitions: Evidence from Malaysia and Indonesia

Rudolf R. Sinkovics, Noemi Sinkovics, Yong Kyu Lew, Mohd Haniff Jedin, Stefan Zagelmeyer

The purpose of this paper is to examine operational-level implementation issues regarding mergers and acquisitions (M&As) in general, and resource combination and integration at…

Measuring innovation capability in exporting firms: the INNOVSCALE

Margarida Vicente, José Luís Abrantes, Mário Sérgio Teixeira

The development of innovation capability is an important topic for both managers and academics. However, studies that investigate which elements integrate innovation capability in…

Challenges in conducting and publishing research on the Middle East and Africa in leading journals

Cristiana R. Lages, Gregor Pfajfar, Aviv SHOHAM

The purpose of this paper is to examine the reasons for the lack of research attention paid to the Middle East (ME) and Africa regions. In particular, this study seeks to identify…

Leveraging marketing capabilities into competitive advantage and export performance

Qun Tan, Carlos M.P. Sousa

By using the dynamic capabilities (DC) theory and the theory of competitive advantage, the purpose of this paper is to develop a framework to investigate the role of marketing…