International Marketing Review: Volume 3 Issue 1

Subject:

Table of contents

COMING TO TERMS WITH GLOBAL RETAILING

Madhav Kacker

The article attempts to synthesise major developments in global retailing and presents a scenario of important global trends since the 1960s. Implications are also offered for…

SAUDI ARABIA: MAKING SENSE OF SELF‐SERVICE

Hussein M.A. Alawi

Self‐service food stores are a new emerging form of retail technology in Saudi Arabia. By focusing on relevant institutional, planning and operational dimensions, this exploratory…

HOW BETTER SYSTEMS COULD FEED THE WORLD

Adel I. El‐Ansary

Despite the noticeable gains in agricultural productivity in the last decade, people are still dying from starvation and malnutrition. While part of the problem is inadequate food…

BEATING FOOD SHORTAGES: A CALL FOR CO‐OPERATION

Thomas V. Greer

Co‐operation among multinational food corporations, public health agencies and charities to combat food shortages and inadequate nutrition is worthy of serious, objective…

WHY DEVELOPING SOCIETIES NEED MARKETING TECHNOLOGY

Naresh K. Malhotra

This article proposes a conceptual framework and a research methodology for transferring marketing technology to developing countries to address important societal problems. The…

INTERNATIONAL BUSINESS: AN ALTERNATIVE VIEW

Farok J. Contractor

The past three years have seen an acceleration in the rate with which companies have formed strategic partnerships with foreign firms in both the US and overseas markets. This…

Cover of International Marketing Review

ISSN:

0265-1335

Online date, start – end:

1983

Copyright Holder:

Emerald Publishing Limited

Open Access:

hybrid

Editor:

  • Professor John Cadogan